1. Who We Are
777f (referred to in this Policy as "777f", "we", "us", or "our") operates the online casino and sports betting platform accessible at 777f.bio. 777f is the data controller responsible for personal data collected through the platform, including during account registration, the 777f login process, deposits, withdrawals, game play, customer support interactions, and promotional communications.
For any privacy-related enquiries, you may contact 777f by email at [email protected]. This is a plain text address — please do not click a link as none is provided. Email is the appropriate channel for formal data subject requests.
2. Personal Data We Collect
777f collects the following categories of personal data, depending on how you interact with the platform:
- Identity Data: Full legal name, date of birth, nationality, and copies of government-issued identification documents (CNIC — Computerised National Identity Card — for Pakistani account holders, or equivalent for other nationalities).
- Contact Data: Pakistan mobile number (Jazz, Telenor, Zong, Ufone, or Warid), email address, and city of residence (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad).
- Financial Data: Payment method identifiers such as JazzCash wallet numbers, Easypaisa account references, bank account details for HBL, UBL, Meezan Bank, or Bank Alfalah transfers, and cryptocurrency wallet addresses for USDT TRC20 transactions. 777f does not store full payment card numbers.
- Account Data: Username, hashed password (777f cannot read your password in plain text), account registration date, KYC verification status, and responsible gaming preferences including any deposit limits or self-exclusion periods you have set.
- Transaction Data: Deposit and withdrawal history, bet placement records, game session logs, bonus claim history, and associated PKR amounts.
- Technical Data: IP address, device type and operating system, browser type and version, screen resolution, session timestamps, and referral source data.
- Usage Data: Pages visited on 777f.bio, time spent on specific sections (cricket betting, live casino, slots, etc.), search queries within the platform, and interaction with promotional banners.
- Communications Data: Records of customer support conversations via live chat, email exchanges with 777f support at [email protected], and feedback submitted through the platform.
3. How We Collect Your Data
777f collects personal data through the following means:
- Direct interactions: Data you provide when completing the 777f account registration form, the 777f login process, KYC document submission, deposit and withdrawal requests, customer support conversations, or any survey or feedback mechanism on the platform.
- Automated technologies: As you interact with 777f.bio, we automatically collect Technical Data and Usage Data using cookies, server logs, and similar tracking technologies. See Section 9 (Cookies) for further detail.
- Third parties: Identity verification and KYC data may be supplemented by information from identity verification service providers. Payment processors such as JazzCash and Easypaisa may share transaction confirmation data with 777f. Fraud prevention and anti-money laundering screening providers may share risk signals with 777f.
4. Purposes for Which We Use Your Data
777f processes your personal data for the following purposes:
- Account administration: Creating and managing your 777f account, verifying your identity, processing your 777f login sessions, and maintaining accurate account records.
- Service delivery: Processing deposits (JazzCash, Easypaisa, bank transfer) and withdrawals, settling bets and game results, crediting bonuses, and delivering customer support.
- Legal and regulatory compliance: Fulfilling our obligations under applicable anti-money laundering (AML) and counter-terrorism financing (CTF) regulations, including conducting customer due diligence and transaction monitoring. Retaining records as required by applicable law.
- Fraud prevention and security: Detecting and preventing fraudulent activity, unauthorised 777f login attempts, multiple account abuse, and other prohibited conduct as described in the 777f Terms and Conditions.
- Responsible gaming: Monitoring account activity for indicators of problem gambling behaviour, administering self-exclusion requests and deposit limits, and providing information about responsible gaming resources.
- Marketing and promotions: Sending information about 777f promotions, PSL betting offers, casino bonuses, and platform updates to users who have opted in to marketing communications. You may opt out at any time by contacting 777f support.
- Platform improvement: Analysing aggregated usage data to improve 777f's product, including the cricket betting interface, slots lobby, and live casino experience.
5. Legal Bases for Processing
Where applicable data protection law requires 777f to identify a legal basis for processing personal data, the following bases apply:
- Contract performance: Processing necessary to deliver the services described in the 777f Terms and Conditions to you, including account management, bet settlement, and payment processing.
- Legal obligation: Processing required to comply with AML/CTF regulations, tax reporting obligations, and other applicable legal requirements.
- Legitimate interests: Fraud prevention, platform security, and analytics activities carried out in 777f's legitimate interest, provided those interests are not overridden by your data protection rights.
- Consent: Where processing is based on your consent — for example, marketing communications — you may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.
6. Sharing Your Personal Data
777f does not sell your personal data. We share personal data only in the following circumstances and only to the extent necessary:
- Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and cryptocurrency and e-wallet processors receive the minimum data required to execute your deposit or withdrawal transaction.
- Identity verification providers: KYC and AML screening service providers receive identity document data solely for the purpose of verifying your identity and screening against applicable sanctions lists.
- Technology and infrastructure providers: Cloud hosting, data centre, and platform technology providers who process data on our behalf under contractual data processing obligations.
- Regulatory and law enforcement authorities: Where 777f is required by law, court order, or regulatory directive to disclose personal data, we will do so. Where permitted by law, 777f will notify you of such disclosure.
- Business transfers: In the event of a merger, acquisition, or sale of 777f's business or assets, your personal data may be transferred to the relevant acquirer as part of that transaction, subject to equivalent privacy protections.
7. Data Retention
777f retains personal data for as long as your account is active and for such additional periods as are required by applicable law or legitimate business need. Specifically:
- Account and identity data is retained for a minimum of five (5) years following account closure, in accordance with standard AML record-keeping requirements.
- Transaction records (deposits, withdrawals, bet history) are retained for a minimum of five (5) years from the date of each transaction.
- Customer support communications are retained for three (3) years from the date of the last communication.
- Marketing consent records are retained until you withdraw consent plus a reasonable additional period to demonstrate that consent existed at the time of communication.
Following the expiry of applicable retention periods, personal data is securely deleted or anonymised.
8. Security of Your Personal Data
777f implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and 777f.bio, including during the 777f login process and all financial transactions.
- Password hashing using industry-standard algorithms — 777f employees cannot access your password in plain text.
- Two-factor authentication (2FA) available for all 777f accounts, delivering verification codes to your registered Pakistan mobile number.
- Real-time login monitoring and anomaly detection, including flagging of 777f login attempts from unrecognised IP addresses or devices.
- Access controls limiting internal access to personal data to staff with a legitimate operational need.
No data transmission over the internet or storage system can be guaranteed to be 100% secure. If you become aware of any suspected security incident involving your 777f account, please contact support immediately.
9. Cookies and Tracking Technologies
777f uses cookies and similar tracking technologies on 777f.bio to operate the platform and improve user experience. The categories of cookies used include:
- Strictly necessary cookies: Required to maintain your 777f login session, remember your preferences, and enable core platform functionality including cricket betting and casino game loading. These cannot be disabled without impairing platform use.
- Analytics cookies: Used to collect aggregated data about how users navigate 777f.bio — which sections are most visited, how long sessions last, and where users encounter difficulties. This data is used to improve the platform and is not linked to individually identifiable users.
- Functional cookies: Remember settings you have configured within your 777f account, such as preferred game categories, deposit limit settings, and responsible gaming preferences.
You may manage cookie preferences through your browser settings. Disabling strictly necessary cookies will impair your ability to use 777f, including the login process.
10. Your Data Protection Rights
Subject to applicable law, you have the following rights in relation to your personal data held by 777f:
- Right of access: Request a copy of the personal data 777f holds about you.
- Right to rectification: Request correction of inaccurate personal data.
- Right to erasure: Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
- Right to restriction: Request that processing of your data be limited in certain circumstances.
- Right to data portability: Request your data in a structured, machine-readable format where processing is based on consent or contract.
- Right to object: Object to processing carried out on the basis of legitimate interests, including profiling for marketing purposes.
- Right to withdraw consent: Where processing is based on consent, withdraw that consent at any time without affecting prior processing.
To exercise any of the above rights, contact 777f at [email protected]. Requests will be responded to within thirty (30) days. 777f may require identity verification before processing a data subject request.
11. Children's Privacy
777f is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of 18. If you are under 18, you must not access, register on, or use 777f under any circumstances. If 777f becomes aware that personal data has been collected from a person under 18, that data will be deleted and the account will be immediately closed. Parents or guardians who become aware that a minor has created a 777f account should contact support at [email protected] immediately.
12. Changes to This Privacy Policy
777f may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. Where changes are material, 777f will notify registered account holders via their registered email or mobile number prior to the changes taking effect. The "Last reviewed" date at the top of this page always reflects the current version. Continued use of 777f following notification of a revised Policy constitutes acceptance of the updated terms.
13. Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or the personal data 777f holds about you, please contact our support team:
- Live chat: Available 24/7 within your 777f account dashboard.
- Email: [email protected] (plain text — not a clickable link).
For formal data subject requests (access, erasure, portability, etc.), please include your full name, registered email or mobile number, and a description of your request. 777f will respond within 30 days and may require identity verification before processing the request.